Placemaking adds value

Developers are leaving billions of dollars of value unrealised in the places that they create. And it’s not their fault.

 

The industry is preoccupied with ‘architecture’, ‘luxury’ and ‘landscape’ when it should prioritise ‘vision’ and ‘customer insight’. In an increasingly congested and sophisticated market this approach is unsustainable. We believe the industry needs to worry less about bricks and mortar and concentrate on creating places where people want to visit, stay, live, work and shop.

 

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